Privacy Policy

Last updated: 20 October 2026

At HOLL + FIE, we believe in looking after the little things, including your personal information.

This Privacy Policy explains how we collect, use and protect your information when you visit our website, join the Little Words launch list or get in touch.

1. Who we are

HOLL + FIE is operated by Laura Coughlan, trading as HOLL + FIE, in the United Kingdom.

Laura Coughlan is responsible for how personal information collected through this website is used.

Website: www.hollfie.com
Email: hello@hollfie.com

2. Information we collect

Depending on how you interact with us, we may collect:

Launch-list information: Your email address, signup date, consent details and subscription status.
Enquiry information: Your name, email address, message and any shop, business or publication details you choose to provide.
Correspondence: Emails, attachments and information you share when contacting us.
Technical information: Information needed to operate and protect the website, such as IP addresses, browser requests and security logs.
Website storage: Information saved in your browser to support functions such as the shopping basket and account sessions, where applicable.

You do not need to provide information about your children to join our launch list.

3. How we use your information

We use personal information to:

Send Little Words launch updates and the welcome email you've requested, based on your consent.
Respond to enquiries, including press and wholesale enquiries, based on our legitimate interest in managing communications.
Maintain and protect our website, based on our legitimate interest in operating a secure service.
Maintain appropriate consent and unsubscribe records to respect your preferences and meet applicable legal obligations.
Take steps towards a potential business arrangement where you specifically request them.

Signing up for launch updates is optional. If you don't provide an email address, we won't be able to send them.

4. Launch emails and your choices

If you join our Little Words launch list, we'll use your email address to send updates about the book and its upcoming launch.

Our email platform, MailerLite, currently measures email opens and link clicks to help us understand engagement with our emails.

You can unsubscribe at any time using the link in our emails or by contacting hello@hollfie.com.

We may retain limited information about an unsubscribe request to help ensure you aren't contacted again without appropriate permission.

5. Services we use

We use trusted external services to help operate HOLL + FIE:

Base44: Website hosting, forms, application storage and related services.
MailerLite: Managing launch-list subscriptions and sending emails.
Zoho Mail: Handling business email correspondence.
Google Fonts and Base44/Wix media services: Providing website fonts and images.

These services may process information necessary to provide their functions. We do not sell your personal information to advertisers.

6. International processing

Some of the services we use may process personal information outside the United Kingdom.

Where international transfers are subject to UK data-protection restrictions, appropriate legal transfer arrangements are required. The specific arrangements applicable to our service providers are under review.

You can contact hello@hollfie.com for further information about international processing and relevant safeguards.

7. How long we keep information

We keep personal information only for as long as reasonably needed for the purposes described in this policy.

For example:

Launch-list details: While your subscription remains active and the information is needed for the communications you requested.
Consent records: As long as reasonably necessary to demonstrate how permission was obtained and address relevant questions or disputes.
Unsubscribe records: As long as needed to respect your preferences and prevent unwanted marketing.
Enquiries and correspondence: While needed to respond, manage relevant follow-up or address a legitimate business or legal requirement.
Technical records: According to their operational and security purposes and applicable provider retention arrangements.

We review information and remove it when it is no longer needed, subject to any applicable retention obligations.

8. Cookies, browser storage and tracking

Our website uses certain browser-storage technologies to support essential functions, including shopping-basket information and authentication where applicable.

Optional Base44 website analytics, separate page-view tracking and session recording are disabled in the website version covered by this policy.

Website hosting and security-related processing may still occur, and some external services may use their own technologies.

You can manage stored website information through your browser settings, although clearing it may affect certain website functions.

9. Shopping and orders

Little Words is currently preparing for launch, and live purchasing is not yet available through this website.

Before online orders become available, we will update this policy to explain how customer, payment and delivery information is handled.

10. Your privacy rights

Under UK data-protection law, you may have the right to:

Access the personal information we hold about you.
Ask us to correct inaccurate information.
Request deletion of information in certain circumstances.
Request that we restrict how information is used.
Object to certain processing.
Receive certain information in a portable format.
Withdraw consent at any time where consent is the lawful basis.

You have the right to object to the use of your personal information for direct marketing at any time.

Some rights are subject to legal conditions and exceptions.

To exercise your rights, email hello@hollfie.com. We will normally respond within one month, subject to applicable legal rules.

You can also complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator, at www.ico.org.uk/make-a-complaint.

11. Children's privacy

Little Words celebrates childhood, but our website's signup and enquiry services are intended for adults.

We ask visitors not to submit identifying or sensitive information about children unless it is genuinely necessary for their enquiry.

12. Changes to this policy

We may update this Privacy Policy as HOLL + FIE develops, including when online purchasing becomes available or our business details change.

The latest version will be available on this website.

For any privacy questions, please contact hello@hollfie.com.